Racist Austin Billboard Taken Down, Replaced With Crisis Pregnancy Billboard

Julie Sunday

Heroic Media provides no services--the phone number you call if you are actually Pregnant? and Scared? redirects to Option Line's crisis pregnancy center pushing hotline.


Naral Pro-Choice Texas has started a campaign with SisterSong to fight Austin-based Heroic Media’s racistThe most dangerous place for some [read: black] children is in the womb” billboard campaign. 

The organization recently miscalculated Manhattan’s interest in having such a billboard in SoHo, and the outcry was so loud that the billboard was taken down after New Yorkers, including the Reverend Al Sharpton, made clear their lack of appreciation for Heroic Media’s tactics. 

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But the billboard, located on I-35 South close to the Capitol, was replaced by the same sign that usually occupies that space–Heroic Media’s “Pregnant? Scared?” billboard featuring a racially indeterminate–but definitely not white–woman. 


The billboard space in question is owned by CBS Outdoor, but they aren’t the only corporate sponsor. Dillard’s department store is holding a fundraiser in Houston to raise money for–you guessed it–more billboards. Other than billboards and the occasional TV commercial (which always seem to appear on CBS) Heroic Media provides no services–the phone number you call if you are actually Pregnant? and Scared? redirects to Option Line’s crisis pregnancy center pushing hotline. 

If you’re going to be in Washington on April 30th, why not buy a $250 ticket to Heroic’s fundraiser featuring Sarah Palin and Lila Rose? It promises to be the “Pro-life event of the year!” 

If you haven’t made a donation to a Texas abortion fund, please consider doing so now

*While you’re here, why not click over and take Heroic Media’s online poll?

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