Apparently one SuperBowl ad wasn’t enough. Focus on the
Family actually bought air time for two ads, with the second ad to air
multiple times during the pregame show.
The evangelical group that bought
ad time in the CBS game telecast will announce today that it has bought time in
the pregame show to air a second ad four times.
The new ad also features star
quarterback Tim Tebow and his mother, Pam. It was filmed in Orlando last month
at the same time as the group’s controversial – though yet unseen – in-game ad.
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Although Focus on the Family won’t
reveal its ads’ details, CEO Jim Daly says the original ad was rejected by CBS.
In it, Pam Tebow, who was advised by a doctor to have an abortion for medical
reasons when pregnant with her son, said, "Both of our lives were at
"They felt that was too
much," he says. "So we dropped the line. We didn’t fight them."
The word "abortion" is never used.
The ad is "an open discussion
on the sanctity of human life – not just the issue of abortion," Daly
says. It was made for less than $100,000 with "a bit of humor in it – in
fitting with the Super Bowl theme."