So the Saints went marching in to Miami, and now they are Super Bowl champions. But despite their miraculous win over the Colts, let’s be honest…this Bowl was all about the commercials. So did the Tebow/Focus on the Family ad live up to the hype?
To be fair, there was a LOT of hype to live up to, as opinions on the ad were divided and heated. According to Rassmussen, less that half of the people surveyed agreed with CBS’s decision to run the FoF ad during the Super Bowl (Of course, the anti-choice community found their own polling to claim everyone was supportive of the ad). The Washington Post dedicated their letters section to debating the merits of even debating the commercial.
Personally, I didn’t really notice the commercial. I spent the first 10 seconds trying to figure out what Mary Steenburgen was promoting. Once I figured out that it was in fact that infamous Tim Tebow ad, I was trying to decide why he was tacking him mom, since he’s a quarterback and that’s not really his thing. Maybe she was too heavy to throw? Next thing I knew, it was done, and there was another Doritos ad running.
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The LA Times agrees: a whole lot of noise for nothing.
Boy tackles mom. That was about it.
The ad that
made former Florida Gators quarterback Tim Tebow and his mother, Pam,
the unintended stars of Super Bowl XLIV was not a screed against
Nor was it a heartwarming story about a mother ignoring
doctors’ advice and having her baby.
It was, instead, a lighthearted take on a mother-son relationship.
Of course, the ad was benign because of the controversy. FoF also ran their "pre-game" ads, the one that CBS refused to run during the game because of their controversial nature.
second commercial plans to go further than the first and will reveal
more details about Pam
Tebow’s decision not to have an abortion than CBS would allow
in the first ad already planned for during the Super Bowl.
Super Bowl surprise has Focus unveiling a second ad that will also
feature him Tebow and his mother and it was filmed in Orlando at the
same time last month as the ad that has garnered so much attention.
on the Family won’t reveal the details of this surprise second ad,
but CEO Jim Daly confirmed to USA Today that this ad goes further
and it appears to be the original ad CBS rejected before it worked
with the station on a revised commercial fitting its standards.
In the end, I suppose Focus on the Family feels good, because their "brilliant marketing strategy" got them approximately $10 million in media mentions for about $3 million dollars. And thanks to efforts like "Tailgate for Choice," many pro-choice groups got to reap some financial benefit as well. I doubt anyone changed their stance on choice based on what actually occurred on the screen.
But the biggest victory is likely Tim Tebow’s. Odds are that is the only Super Bowl performance he’s ever going to make.
Mini Roundup: Some folks are calling Planned Parenthood’s video response to the Tebow ad racist. This coming from people who make billboards calling African American children a "species."
February 8, 2010
Advocates Applaud Focus on the Family’s Tim Tebow Super Bowl Ad LifeNews.com
News: Ultrasound, Arlen Specter, Abstinence, Virginia, Georgia … LifeNews.com
ad falls short of the hype Los Angeles Times
Bowl XXLVIIXXLVVI Huffington
Say ‘no’ to government-funded abortion Dubuque Telegraph Herald
from readers: Abortion
County teen pregnancy up 14% WOOD-TV
in unwanted pregnancies shows women remain fertile Scottish Daily Record
February 7, 2010
level planning must to ensure health care The New Nation
Going pro-life Topeka Capital Journal
Backers of Tim Tebow Pro-Life Super Bowl Ad Best Opponents by 15% LifeNews.com
the Focus on the Family Pro-Life Tim Tebow Super Bowl Commercial LifeNews.com
in 10 agree with CBS decision to run ‘pro-life‘ ad The Desert Sun
child snatchers: U.S. missionaries are accused of ‘stealing orphans’ Daily Mail
investigators explore charges against Roeder Kansas City Star
Tim Tebow Super Bowl ad puts hit on critics USA Today
February 6, 2010
video a courageous legacy for Tebow’s Super Bowl ad BP News
(dis)unity: Is Randall Terry helping the pro-life movement? RenewAmerica
crisis in Haiti, adoptions still require careful scrutiny Boston Globe
one-way ticket out of Haiti Times LIVE
in arms over Tim Tebow’s controversial Super Bowl ad Washington Post
plan ‘pathetic’: bishop National Post
pioneer, dies at 61 The
Follies of the Super Bowl New York Times
Parenthood Uses Tebow Response to Target More Black Abortions NewsBlaze
Trenches: 12th & Delaware Huffington Post
Ed, With No Federal Strings? New York Times
ed that works: Fine tuning abstinence message The Star-Ledger – NJ.com
February 5, 2010
Allows Morning After Pill on Military Bases ABC News
Has A Child: 11 Year Old Gives Birth
Bowl Sunday: What You Won’t See Huffington Post
Advocates Criticize CBS for Accepting Anti-Abortion Super Bowl Ad Democracy Now
Does NARAL Pro-Choice
America Stand on the Tebow Commercial?
Brown: Not Pro-Life, Not Catholic America Magazine
Problem With Pro-Choice Men Daily Beast
Group ‘Blocks Hard for Tebow’ Christian Broadcasting Network
This Pro-Life Ad
Too Graphic? National Catholic Register
Takes on Pop Culture Atlantic
Hopes May Be Setting for Dawn Johnsen, Radical Pro-Abort Obama Pick Lifesite
Joy Behar the new poster child for pro-life? Gather.com
group slams Spanish president for hiding behind ‘democratic mask’ Catholic News Agency
Terry is Wrong, Pro-Life Author and Speaker Declares Christian News Wire
Rights Groups Beg Obama Not to Cut Family Planning U.S. News and World Report
Poor to Afford Unfair Birth-Control Violation The Epoch Times
Keep Adoption All
in the Family NBC
Super commercial a voice for life over abortion Salt Lake Tribune
Fine, But ‘Prayer Breakfast Draws Controversy’ Media Research Center
George W. Bush pro-life? Baltimore Sun
lives at risk because of Nicaragua’s abortion ban Amnesty International
Practitioner Alberto Hodari Faces Lawsuit Over Improper Abortion LifeNews.com
House approves abortion law
is choice really about? Dallas Morning News
House OKs ultrasounds before abortions
Salt Lake Tribune
Notification Laws for Abortion Cause Physical and Emotional Harm Huffington Post
Billboards on Race Split Atlanta New York Times
braces for relocation of abortion clinic Tuesday Boston Globe
rights should focus on children UM Maneater
abstinence-only sex ed work? The Guardian