The Women’s Media Center (WMC) today launched a video campaign entitled "C-B-S = Cancel Broadcast Sexism."
WMC is leading a coalition of organizations in challenging CBS’s recent decision to accept an ad during the Super Bowl from Focus on the Family after years of refusing to accept ads from progressive organizations, arguing that they would not air Super Bowl ads where “substantial elements of the community (are) in opposition to one another.”
That changed suddenly about 10 days ago when CBS made public their agreement to air the Focus on the Family ad featuring Heisman Trophy winner Tim Tebow and his mother Pam. Focus on the Family (FoF), notes WMC, is "a divisive organization with a history of intolerance
and discrimination based on gender, sexual orientation, and religious
beliefs." FoF is strenuously anti-choice (from contraception to abortion) and has been active in policies that discriminate directly against gay, lesbian, and transgender persons, as well as in the anti-marriage equality movement.
In the past two days, WMC alone has generated over 120,000 letters to CBS, NFL, and Super Bowl advertising executives asking that they adhere to the longstanding tradition of prohibiting controversial spots during the Super Bowl and scrap the ad. Other organizations, including the National Organization for Women, NARAL Pro-Choice America, and the Feminist Majority Foundation have generated thousands more.
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CBS, says WMC, "now claims to have changed its policy on accepting advocacy ads. But its decision to debut this policy by associating itself with the anti-choice, anti-equality Focus on the Family raises serious questions about CBS policies and bias."
"This leads us to the question: What Does CBS Stand For?"
In response, WMC is asking people to contribute to a video campaign describing "what you think C-B-S
stands for…."Corporate Broadcast Sell-outs" or "Completely Blatant
Sexism?" A campaign "launch video" can be seen here.
WMC invites individuals to submit videos and photos by uploading to Flickr or YouTube and sending them the link and also by posting the video to your website.